Contributor

John Piccone is the Regional President, at Adform Americas, a role he has held since 2022. With nearly three decades of experience in advertising technology, he has been at the forefront of shaping commercial strategy and operational structures that drive revenue across media, technology, and advertising services in both the United States and Europe. Before joining Adform, John held senior leadership roles at Viamedia, Simulmedia, Innovid, HealthiNation, BlackArrow (Cadent), and 24/7 Real Media (now Xaxis), building a proven track record of growth and innovation in the ad tech industry.

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