Instinct Validation in Programmatic & How Curation Balances Discovery and Performance

In this episode of Curation Conversations, Fern Potter sits down with John Piccone, Regional President at Adform Americas, for a candid look at how curation is transforming modern advertising. From sharpening audience targeting with curated inventory to merging identity signals for greater reach, John unpacks the strategies brands need to stay ahead. Together, they explore which verticals are leading the charge, how Martech, AdTech, and creative are converging, and why AI is set to redefine media decision-making.