Contributor

Jerry is a global media leader, WFA Ambassador, and author on marketing inclusivity. As Head of International Media at Restaurant Brands International (Burger King, Tim Hortons, Popeyes), he champions effectiveness, creativity, and responsible digital marketing. His career spans senior roles at GSK, Diageo, Mondelēz, and Carat, and he’s known for bringing clarity to an increasingly complex industry. Beyond his corporate work, Jerry is a non-executive director of Outvertising and the author of Inclusive Marketing, building on his role in co-producing the WFA’s global guide to inclusion in marketing and media. He also created Captain Digital Sense, an AI-powered cartoon series making digital marketing more accessible.