Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

In this episode of Curation Conversations, Jerry Daykin, Head of International Media at Restaurant Brands International, joins Fern Potter to discuss how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.