The Rise of Agentic AI: Shelley Palmer on Agentic Commerce, Trust and Strategy for Marketing Leaders

In this episode of Curation Conversations, Fern Potter sits down with Shelly Palmer Professor of Advanced Media at Syracuse University, CEO of The Palmer Group, to unpack what “agentic” AI means for advertising and the media ecosystem.

They explore why traditional funnel and channel playbooks are being restructured, and how brands must rethink trust and responsibility in an AI-driven environment. Listen to discover how agentic AI is reshaping strategy, structure and execution across media.