In this episode of Curation Conversations, Fern Potter speaks with Marybeth McGaugh, Chief Customer Officer at Index Exchange, about the influence of sell-side in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand the opportunity for the open web, and how better signals, measurement and infrastructure can help create more effective supply paths. The conversation also covers SSP decisioning, live sports, and how agentic infrastructure could support the next phase of innovation.
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